Creating a blog is a very cost effective alternative to a full website. According to Chris MacKechnie from the Houston Chronicle "A simple but professional website can usually be produced starting at $2,500, plus basic Web hosting". A simple website provides little more functionality than a free blog. For a small business owner, every penny counts; from this point of view, a blog is a very appealing option. Most small businesses don't need a complex website when they start out, they just need a tool to put their name out there and provide information about their company; a blog is the most cost-effective way to do that.
References:
MacKechnie, C. (n.d.). The Average Price of a Small-Business Website. Retrieved February 19, 2013, from Small Business - Chron.com: http://smallbusiness.chron.com/average-price-small-business-website-3203.html
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